When searching the website for WWF I found an example of their brand book. This helped me to see how their current designs work and I actually learnt a bit more about the company itself. After looking at their image heavy poster campaigns it makes me want to do something that diverges slightly from their normal designs. What was particularly helpful though was their brand values - it will help me determine which directions will be best to take within the campaign.
http://awsassets.panda.org/downloads/wwf_brand_book_2.pdf
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