The first advert that I came across was this purely visual Dulux advert, showing their wide variety of colours through shifting shapes, starting off like a kaleidoscope then turning into objects, plants and animals. This is really effective at portraying the variety as the colours blend and fade into gradients almost. I like the idea of having a quite abstract advert like this showing the benefits of MSC fishing.
http://webneel.com/video/kaleidoscope-3d-animation-short-film for dulux paint
As a group in our first meeting we looked briefly at the Portal 2 adverts which were designed to look like they were made by a company within the game, advertising that rather than the game itself. We liked the tongue in cheek approach to this, using simple stick figures and infographics to make people smile. I'm not sure how this would apply to MSC as of yet but it would definitely tick the box of a positive campaign.
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