Eurojust, the European Union’s body for judicial cooperation against serious and organised crime, is launching a contest for a tentative logo and graphic identity. The aim of the contest is to consider a possible update of the Eurojust logo, to make the body more distinguishable and recognisable to its stakeholders1 and the general public.
The contest offers in particular students of art, graphic design, design, and architecture an opportunity to perfect their skills by participating in a creative project which should help them continue their studies or professional careers in the fields of visual arts, design and fine arts.
Aim:
The aim of the contest is the development of a tentative new distinct logo proposal for Eurojust. The logo proposal must incorporate one or a few key elements of Eurojust’s mission, i.e.;
what we are: the European Union’s judicial cooperation body,
the problem: cross-border crime what we do/the solution: coordination, cooperation, fighting serious organised crime, justice, centre of expertise.
our values: the rule of law, justice, safety, security, serving Europe and the EU Member States, connecting judicial actors,
the result: less crime, safer society
List of key elements to be conveyed in a new logo: cross-border crime, coordination and cooperation between EU Member States with different cultures and legislation, serious organised crime and justice/judicial cooperation. (This is only to guide which are the key ones; not all necessary elements in a logo.)
In addition, the European Union flag symbol, should be used, according to the guidelines for this. See Eurojust’s website www.eurojust.europa.eu for more inspiration. The design proposal must have the word ‘Eurojust’ clearly displayed in the logo, and should also include a pictorial symbol. Participants have to make combinations of some of the elements mentioned above to give a proposal to encapsulate Eurojust’s mission and role optimally.
Background:
The present logo was adopted in 2003. Since then, the organisation has evolved, and become bigger, and more mature; its establishing act (Council Decision 2002/187/JHA) has been revised several times, more Member States have joined the EU, and the demand for more judicial cooperation to fight organised crime has gradually increased. Moreover, the organisation expects to have a new forthcoming establishing regulation adopted in the near future, and will move to new premises in 2017. So, the organisation stands before a momentum of major changes.
Therefore, the College of Eurojust, composed of the representatives of the 28 EU Member States, has granted a College Working Group the task to explore what a potential, new Eurojust logo could look like, to better reflect the organisation in 2016 and beyond. Thus, the first requirement is a clear logo proposal for better branding and positioning of Eurojust, notably as it expects to have its forthcoming new regulation soon, and will move to new premises in The Hague in 2017. One means to conduct its work against serious, organised cross-border crime is to articulate its mission and role, achievements, and/or results with a clear visual identity in its logo. A new, clearer and more modern logo would offer numerous possibilities for reaching out to our stakeholders, reflecting our expected new, forthcoming mandate.
The tentative logo design proposal, subject to acceptance or refusal by the College of Eurojust, is to be developed through a Logo Design Contest. Wide publicity will be given to the contest through release of an EU-wide contest for a prize to ensure that the information reaches and encourages creative minds to participate in the competition.
Award criteria:
- The logo proposal represents Eurojust’s mission and ensures recognisability of the basic aims
- uniqueness of relevant design and originality
- its positive and clear visual impact, aesthetics
- its suitability as visual emblem of Eurojust, in terms of design, colours, font, and adaptability for use in different media, and all-round applicability
Deliverables:
- Each logo graphic must be provided in EPS format (vector), using the CMYK colour model
- In addition to the compulsory EPS file mentioned above, contestants should provide each logo in the following file formats, resolutions, and sizes:
* JPEG, PNG
* In high resolution (at least 300 dpi) for print
* In low resolution (72 dpi) for web
* 50 pixels in width or height; 100 pixels in width or height; 600 pixels in width or height
- Contestants must indicate any typeface/fonts used in their design, ensure that these are legally allowed to be used by Eurojust, and define any licensing rules that may apply or restrict their use.
- Contestants should not imprint or watermark any of the contact details in the proposed logo design.
- Contestants should submit a written description (of no more than 200 words) of their design(s), explaining its graphic identity along with other relevant information such as the programme they used to create it, the colours used (CMYK colour codes, and their equivalents in RGB and HTML), typefaces/fonts used , and any other important facts.
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